By Stephanie Bearce
Writers love writing. What we don't love is promoting. But the truth is, promoting is a part of the job, and rather than whining, we need to put on our big-girl panties and get to work!
Last week we talked about getting reviews. They ARE important. But that's just the first part of your promotion plan. The next step is to build a promotion team.
Remember how you're NOT supposed to use our mom, your kids, or your crazy aunt Hilde to critique your manuscript? Total opposite for promoting that baby book of yours. Contact everyone you know and ask for their help. Sure some people are going to say no, but you are a writer. You're used to rejection. AND you're wearing those big-girl panties. You can take it.
A promotion team is simply a group of people willing to help by sharing your media posts. The team will help you broaden your platform and expand your audience reach. Maybe you only have 10 FB friends and you've never heard of twitter. No worries - your promotion team will be lending you their platform by sharing your posts and promoting your book.
Make it easy on them by creating posts that are attractive and fun. Canva is a free graphic art tool that will make your social media posts look professional. (Watch out though - it's fun and can be addicting!) You can create posts for holidays and special events and share them with your promotions team. All they have to do is hit share on their favorite social site.
You don't need a big team. A dozen dedicated team members is better than a hundred half-hearted promoters. Make your team feel special by giving them the inside scoop on your publishing process, sharing your triumphs and disappointments, and of course, showering them with your genuine gratitude.
You can ask your team to post reviews on Good Reads and Amazon. Have them request that their local library purchase your book. Ask if they are willing to pre-order copies of your book. And have your team spread the word to their friends and family that you have a NEW BOOK!
We are nonfiction authors who support readers and writers through our writing, author visits, and workshops.
Disclaimer: The Nonfiction Ninjas are a group of writers with diverse ideas . The views expressed in each post are those of the author and may differ from others in the group.