NONFICTION NINJAS
  • Home
  • Meet the Ninjas
    • Lisa Amstutz
    • Stephanie Bearce
    • Nancy Churnin
    • Susie Kralovansky
    • Pat Miller
    • Christine Liu Perkins
    • Linda Skeers
    • Peggy Thomas
  • Ninja Notebook
  • NF Fest
  • Contact

How to Create a Market Analysis by Nancy I. Sanders

3/27/2019

2 Comments

 
Picture
When I submitted the proposal for my newest book, Jane Austen for Kids, I also included a market analysis. A market analysis often helps publishers make the decision to offer a contract. Plan to include one with your next nonfiction submission.
 
Add the wisdom of an owl to your ninja expertise. Whoo-oo-oo knows? A market analysis just might help you land your next contract.
 
THE RESEARCH
List three to seven book titles that could be potential competitors.
  1. Amazon is my go-to online bookstore. I explore titles, read pages with the “Look Inside” the book feature, and print out examples to track my research.
  2. I conduct a general Google search for keywords and potential titles.
  3. I visit my public or college library online sites.
  4. I visit my local indie and large bookstores to see what titles on my topic are actually making it into the stores.
 
THE COMPETITION
Look for books that meet these criteria:
  1. Books published in the last five years. The exception is a classic that is still going strong.
  2. Books published by traditional publishers. The exception is a self-published book selling very well.
  3. Books with solid sales. You can check the sales ranking on Amazon, the number of libraries that carry it on Worldcat.org, and the number of copies available at your own library.
 
THE STANDARDS
Most publishers expect to see standard information for each competing book:
  • Title of the book
  • ISBN number
  • Author (and illustrator if it’s a picture book)
  • Publisher
  • Year published
 
THE MEASUREMENTS
Search online to measure projected interest in your book. For example, if I wanted to write a picture book about a child’s trip to the dentist, I search, “How many children visit the dentist?” An article states 83% of children ages 2-17 went to the dentist in 2013.
 
THE ANALYSIS
Start with a paragraph that measures a specific interest in your topic. Follow with a paragraph about each book you’re featuring. In each paragraph, list standard information about each book, a short summary, and how your manuscript is different.
 
-Nancy I. Sanders is the children’s author of over 100 books including the how-to book for writers, Yes! You Can Learn How to Write Children’s Books, Get Them Published and Build a Successful Writing Career. Visit her website at www.nancyisanders.com.
2 Comments

    Authors

    We are nonfiction authors who support readers and writers through our writing, author visits, and workshops.

    RSS Feed

    Enter your email address:

    Delivered by FeedBurner

    Archives

    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018

    Categories

    All
    Agent
    Andrea Somberg
    Back Matter
    Bibliography
    Biographies
    Book Dummy
    Book Promotion
    Bookstore
    Breaking Writers Block
    Deadlines
    Editing
    Editors
    Ghostwriting
    Hidden History
    Holidays
    Holiday Stories
    Humor
    Inspiration
    Linda Skeers
    Magazines
    Market Analysis
    Mentoring
    Mentor Texts
    Middle Grade NF
    Nancy Churnin
    Nonfiction
    Open For Submissions
    Organization
    Pat Miller
    Peggy Thomas
    Picture Books
    Primary-sources
    Publishers
    Questions
    Reluctant Writer
    Research
    Rhyme
    Seasonal Stories
    Selling Books
    Stephanie Bearce
    Submissions
    Twitter Pitches
    Why
    Word Count
    Work For Hire
    Writing Ideas
    Writing In Sprints
    Writing Protocol
    Writing Strengths
    Writing Tips

    Disclaimer: The Nonfiction Ninjas are a group of writers with diverse ideas . The views expressed in each post are those of the author and may differ from others in the group.​
Copyright @2022
  • Home
  • Meet the Ninjas
    • Lisa Amstutz
    • Stephanie Bearce
    • Nancy Churnin
    • Susie Kralovansky
    • Pat Miller
    • Christine Liu Perkins
    • Linda Skeers
    • Peggy Thomas
  • Ninja Notebook
  • NF Fest
  • Contact