Next came What is Christmas? and then What is Thanksgiving, both of which still sell amazingly well every year. Just this past holiday season, What is Christmas? was part of a collection of Christmas Classics board books exclusively sold in Costco. We tried What is Halloween but it didn’t sell as well in the CBA Market. However, it’s being re-released this year and we’re hopeful it will do much better this time around. And now, my latest book for kids, What is America? will hopefully spike in sales around Memorial Day, the Fourth of July, President’s Day, Veteran’s Day, and election time.
The beauty of writing holiday children’s books is two-fold. Both the general and Christian book markets sell them, and publishers need new holiday picture and board books each year. Here’s more good news: successful holiday books have staying power. In other words, holiday books may only sell seasonally, but they tend to enjoy many selling seasons.
Okay, full disclaimer here. Over the years, I’ve also written Memories of the Manger, The Shepherds Shook in Their Shoes, Happy Birthday, Jesus! Trunk Or Treat, Sparrow’s Easter Song, Little Colt’s Palm Sunday, Hooray For Easter!, My Funny Valentine, and Ha Halloween! Some of those titles—though they had an initial good run—are now out of print. But, as mentioned above, many of my holiday titles keep doing well season after season, year after year. And, because I know a good thing when I see one, I have yet another Christmas picture book that released this past November called, C Is for Christmas (Little Lamb Books). I plan to keep on writing holiday children’s books as long as there are holidays on the calendar, and I suggest you follow my lead.
Here are six tips to help you craft your own holiday children’s book:
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