When I submitted the proposal for my newest book, Jane Austen for Kids, I also included a market analysis. A market analysis often helps publishers make the decision to offer a contract. Plan to include one with your next nonfiction submission.
Add the wisdom of an owl to your ninja expertise. Whoo-oo-oo knows? A market analysis just might help you land your next contract.
List three to seven book titles that could be potential competitors.
Look for books that meet these criteria:
Most publishers expect to see standard information for each competing book:
Search online to measure projected interest in your book. For example, if I wanted to write a picture book about a child’s trip to the dentist, I search, “How many children visit the dentist?” An article states 83% of children ages 2-17 went to the dentist in 2013.
Start with a paragraph that measures a specific interest in your topic. Follow with a paragraph about each book you’re featuring. In each paragraph, list standard information about each book, a short summary, and how your manuscript is different.
-Nancy I. Sanders is the children’s author of over 100 books including the how-to book for writers, Yes! You Can Learn How to Write Children’s Books, Get Them Published and Build a Successful Writing Career. Visit her website at www.nancyisanders.com.
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