​It was.
 
Next came What is Christmas? and then What is Thanksgiving, both of which still sell amazingly well every year. Just this past holiday season, What is Christmas? was part of a collection of Christmas Classics board books exclusively sold in Costco. We tried What is Halloween but it didn’t sell as well in the CBA Market. However, it’s being re-released this year and we’re hopeful it will do much better this time around. And now, my latest book for kids, What is America? will hopefully spike in sales around Memorial Day, the Fourth of July, President’s Day, Veteran’s Day, and election time.   
 
The beauty of writing holiday children’s books is two-fold. Both the general and Christian book markets sell them, and publishers need new holiday picture and board books each year. Here’s more good news: successful holiday books have staying power. In other words, holiday books may only sell seasonally, but they tend to enjoy many selling seasons.
 
Okay, full disclaimer here. Over the years, I’ve also written Memories of the Manger, The Shepherds Shook in Their Shoes, Happy Birthday, Jesus! Trunk Or Treat, Sparrow’s Easter Song, Little Colt’s Palm Sunday, Hooray For Easter!, My Funny Valentine, and Ha Halloween! Some of those titles—though they had an initial good run—are now out of print. But, as mentioned above, many of my holiday titles keep doing well season after season, year after year. And, because I know a good thing when I see one, I have yet another Christmas picture book that released this past November called, C Is for Christmas (Little Lamb Books). I plan to keep on writing holiday children’s books as long as there are holidays on the calendar, and I suggest you follow my lead.
 
Here are six tips to help you craft your own holiday children’s book:
 

1. Read all of the bestselling holiday books that your title will directly compete against. Be inspired by them, but don’t copy them.

 

1. Brainstorm ideas and come up with a theme that will make your holiday book unique. (For instance, in Little Colt’s Palm Sunday, Sparrow’s Easter Song, and Memories of the Manger, the story is told from an animal’s POV—a colt, a sparrow, and an old dove. The POV in this series made my holiday books unique and fun.)

 

1. Don’t try to rhyme your story unless you’re gifted at rhyme because near rhyme won’t fly with most editors. (I highly recommend taking Crystal Bowman’s “Rhythm, Rhyme, and Repetition: Mastering the Skill of Writing in Verse” class through Serious Writer Academy.)

 

1. Even though we know the ending of most holiday stories, you still need to create a sense of urgency and build suspense as you write.

 

1. Think about the illustrations that will go hand-in-hand with your words when writing board books and picture books. You don’t have to provide the artwork but you should create word pictures without saying everything. You want to leave something new for the picture to communicate.

 

1. Let the emotion drive your story. To get in the right state of mind, put on some holiday music and jot down all of the words that come to mind when you think about that particular holiday. 

One of the best pieces of writing advice I’ve ever received came from author Candace Fleming. This advice transformed my picture book process and made my writing much stronger. What was it? Look at your book as a series of scenes.
 
When I’ve discussed this light-bulb moment with illustrator friends, they look perplexed. They naturally see their stories as a series of scenes—perfectly illustrated in full color, of course—and assume everyone else does too. Sadly, my author brain doesn’t work that way.
 
So what is a scene? Most of us are familiar with the idea of a movie scene, or a scene in a play. But if you’re not an illustrator, you may have never considered scenes in a picture book. Here are a few basics.

• Often, each scene will take up one spread (facing pages). Sometimes there are two scenes on a spread. Or a scene might carry over several spreads. But to start, try looking at each spread as a complete scene.

 

• A scene has a distinct setting. Whether you describe it or just show it in the art, the text in each scene is grounded in a specific time and place. You’ll want to vary these settings throughout the book to add visual interest.

 

• Each scene has one or more characters.

 

• Each scene features an action or change. You can start with a spread of backstory if needed, but after that, each scene should advance the plot. It should make the reader want to turn the page to see what happens next.  

 
To determine if your scenes need work, try paginating your manuscript or making a dummy. This will help you more clearly assess them. If you have trouble figuring out where to add page breaks, your scenes may need work. Another trick is to make a list of the scenes in your story. Summarize each with a sentence. Can you boil your story down to 12-14 sentences?
 
Once you get the hang of seeing in scenes, you’ll look at your picture book in a whole new light. Give it a try!
 
Lisa Amstutz is the author of 100+ children’s books. For more about her books, mentorships, and critique services, see www.LisaAmstutz.com.

When I submitted the proposal for my newest book, Jane Austen for Kids, I also included a market analysis. A market analysis often helps publishers make the decision to offer a contract. Plan to include one with your next nonfiction submission.
 
Add the wisdom of an owl to your ninja expertise. Whoo-oo-oo knows? A market analysis just might help you land your next contract.
 
THE RESEARCH
List three to seven book titles that could be potential competitors.

1. Amazon is my go-to online bookstore. I explore titles, read pages with the “Look Inside” the book feature, and print out examples to track my research.
2. I conduct a general Google search for keywords and potential titles.
3. I visit my public or college library online sites.
4. I visit my local indie and large bookstores to see what titles on my topic are actually making it into the stores.

 
THE COMPETITION
Look for books that meet these criteria:

1. Books published in the last five years. The exception is a classic that is still going strong.
2. Books published by traditional publishers. The exception is a self-published book selling very well.
3. Books with solid sales. You can check the sales ranking on Amazon, the number of libraries that carry it on Worldcat.org, and the number of copies available at your own library.

 
THE STANDARDS
Most publishers expect to see standard information for each competing book:

• Title of the book
• ISBN number
• Author (and illustrator if it’s a picture book)
• Publisher
• Year published

 
THE MEASUREMENTS
Search online to measure projected interest in your book. For example, if I wanted to write a picture book about a child’s trip to the dentist, I search, “How many children visit the dentist?” An article states 83% of children ages 2-17 went to the dentist in 2013.
 
THE ANALYSIS
Start with a paragraph that measures a specific interest in your topic. Follow with a paragraph about each book you’re featuring. In each paragraph, list standard information about each book, a short summary, and how your manuscript is different.
 
-Nancy I. Sanders is the children’s author of over 100 books including the how-to book for writers, Yes! You Can Learn How to Write Children’s Books, Get Them Published and Build a Successful Writing Career. Visit her website at www.nancyisanders.com.

One of my favorite parts of nonfiction research is pouring through collections of historical photographs. From metal plate daguerreotypes and Victorian studio pictures to 1950s brownie camera photos, I love them all. It is like holding a tiny time machine in my hand. For a fleeting moment I can see into a world that is gone.

Historical photos can add depth and dimension to your nonfiction books. Editors love it when an author can provide photo documentation of the topic, and some book publishers require a certain number of photographs for each book project.

BUT and yes, it is a big but --- photos can be expensive. Purchasing editorial rights for some famous images can cost over $150 per photograph. Some publishers provide a modest budget for photographs, but others expect the author to purchase pictures with their advance. Either way, it is important for authors to find cost effective sources for photos.

There are numerous repositories for copyright free historical photographs. Some are well known like Getty Open Content, Library of Congress, and Flickr Commons. But other treasure troves of photos are can be found in local historical societies, libraries, and family collections.

The first stop for photos about your topic should be the area where the person lived or the place the event happened. Contact the local historical society. You may uncover pictures that have never been seen by the public. The cost editorial rights are usually minimal, or they may be willing to share them simply for recognition in the book.

When looking at photographs remember the following copyright rules:
All works published in the United States before 1923 are in the public domain. Works published after 1922, but before 1978 are protected for 95 years from the date of publication. If the work was created, but not published, before 1978, the copyright lasts for the life of the author plus 70 years.
Check out these sources for copyright free photos
The following sites are great sources of copyright-free images:

• Getty Open Content: Public domain art images from Getty collections.
• Library of Congress Prints & Photographs Online: Images from the Library of Congress, now in the public domain.
• Wikimedia Commons: Historical and contemporary images contributed by participants.
• World Images: Primarily historical images
• NGA Images - National Gallery of Art: Includes more than 20,000 open access digital images.
• Archive.org:  images, video, audio, and other media to view and download.
• The Commons by Flickr: Images from archives, museums, libraries and research centers.
• Photo Graphic Libraries: Public Domain Images:  links to public domain and free image collections.
• Yale University Digital Commons:  images from the Peabody Museum, Center for British Art, University Art Gallery, Library Map Collection, and Walpole Library Prints and Drawings. 

"But what do I write about?!"
 
​That was the whiny lament I often heard from my fourth grade students. And sometimes it’s what I hear in my own head as I stare at my blank computer screen.

Unlike writing fiction, where you must create everything in your own head, nonfiction ideas are everywhere. You simply have to be tune your mental radar to find them.

Here are five places that NF ideas pinged my mental radar.
 
1. Television. Your best bet are channels devoted to documentaries like A&E, Animal Planet, Discovery, The History Channel, and National Geographic. On Pacific Warriors, men and women were out fishing in the Pacific in kayaks, catching fish as big as their boats. The narrator mentioned that the swordfish is the fastest in the ocean, and that the ono is the most vicious fish pound per pound. Ping! 

CBS Sunday Morning yields several pings each episode. In the most recent, I was curious to learn more about Nick Benson, the slowest writer in the world. Nick is a third-generation stone carver whose family has engraved many of the monuments and markers at famous tombs and memorials. Their shop was built in 1705—they are the second owners. You can view episodes online--be sure to have paper or keyboard ready.

2. Magazines. One I like is The Smithsonian. They have an online version. How can you resist an article about how “thousands of dead bugs became a mesmerizing work of extraordinary beauty?” In September, there was a short article about another fish that intrigued me. It's warm-blooded!  The October, 2015 issue has an article about Armstrong Custer—not as hero but as horse thief. Ping! 

3. Read newspapers. Read with an eye for something that makes you think, "Say what?" For example, in one of my local papers, an article mentioned there had been a German POW camp right here in my small Texas town. Ping!

4. Travel. I found the subject of a current project in a Texas museum that's smaller than my house. A recent trip to New Orleans yielded ideas garnered from a sugar plantation, a cemetery, a paddle wheeler, and a church. Your radar will be busy if you are aware and focused!

5. Wonder. Catch yourself every time you wonder--write it down. Waiting at a traffic light, I wondered how the mechanism worked that allowed longer green lights during peak traffic and skipped the turn light when no car was in the lane. Hmmmm... Yesterday I wondered how mosquitoes could find me even on a sunny day with a breeze in a wide open space. They bit me through my clothes! BONUS: If you are around children, their questions can be inspirations. 

Once you get yourself attuned, the pings will become so frequent you might feel like a xylophone. You will need to use the note function on your phone, or keep a number of small notebooks stashed in your car, near the shower, in your purse or briefcase, and in the kitchen. Your pile of pings could lead to an essay, an article, a book. Or possibly, a blog post!

​My husband, Kurt was thirty minutes into a three-hour bike ride when he had a stroke. And crashed. He woke up surrounded by biking friends and EMTs. The trip to the ER revealed that both his hip and clavicle were fractured, and he couldn’t move his left leg.
           
​ I was amazed as I watched the ER staff. I saw no hustle. No obvious sense of urgency. The same was true when he was moved to the ICU. Again, there was no alarm, no hustle. Not one person yelled, “STAT!” but the amount of work they accomplished was amazing. 

As I watched these professionals, it occurred to me that I should try this methodical, efficient, stress-free movement from task to task to increase productivity in my writing life.

When a patient arrives in the ER, the doctors have a protocol they follow. Kurt’s fractures had been identified, but they weren’t addressed until the brain bleed was under control. The other items aren’t being ignored or forgotten, but there is no use fixing a broken hip if bleeding in the brain can’t be stopped.

The hospital staff begins each day with an assessment of the patient’s condition – something we can easily do with our writing. They then form a plan and check off each item as it is accomplished. Their mantra is to stay focused, stay calm, and reach out for help if they’re overwhelmed, all excellent writing advice.

Writers may have one, two, or even seven irons in the fire, but to move forward productively, we also need a protocol:

• Assess your patient(s). If you’re under contract, that’s your main objective; if you’re in the idea stage of a new piece, that is your focus. Don’t fix the clavicle just yet. Fix the brain bleed first.  
• Panic and stress are counterproductive. If you hurry, mistakes happen. When you work yourself into a tizzy trying to find that perfect phrase, word, research tool, etc. – stop! Take a breath and change your mindset.
• Feeling overwhelmed? Don’t forget the importance of your community – your critique partners, your writing friends.

Ready to give it a try? Set up your own productivity protocol (STAT!) and find yourself moving methodically and efficiently through your writing tasks. 

Writing nonfiction can feel a bit like writing a research paper. You may have a great time finding interesting tidbits to include in your writing, but if you can’t locate them a second time, they don’t do you much good. And if the old index cards and file box solution doesn’t work for you (it didn’t work in high school so it probably doesn’t now), I’ve got a better solution.

Back in the day, writing a bibliography was tedious and usually took almost as long as it took to write a paper. Thanks to the age of computers and the internet, this is no longer the case. Bibliographical generators online make it easy to create a list of your sources in whatever style you choose with the click of a mouse.

​And these online generators can do more than just create your final bibliography. They can also help you verify your information to an editor or fact checker long after you have moved on to another project.

Start by creating a new bibliography for your project before you even begin to write. As you research, enter the bibliographical information into a generator for all of your sources. (You can delete entries later if you find that you didn’t use one.) Use your newly created bibliography to footnote your project as you write using the footnote feature in Word. Then copy and paste the appropriate entry from your bibliography into the footnotes.

Even if you don’t have to turn in a footnoted copy of your project to your editor, save a footnoted copy for yourself. At some point someone may ask where you found a particular piece of information. A quick look at your footnoted copy will tell you what you need to know without having to retrace your research steps.

Easy peasy.

Some bibliographical generators:
Citefast.com – www.citefast.com
Grammarly.com – www.grammarly.com/citations
EasyBib – www.easybib.com
Bibme – www.bibme.org
Cite4Me – www.cite4me.org/bibliography 

For more information about nonfiction research see my video “Research for Nonfiction and More” and other videos from Nonfiction Ninja members at Serious Writer Academy on line.  www.seriouswriteracademy.com  

            You’ve done your research, written your nonfiction manuscript but you still have lots of little tidbits of information left over. What can you do with it?

            An Author’s Note lets you tell “the rest of the story”, fill in gaps, and provide extra information that just didn’t fit into the main text.

            But you don’t have to stop there! Here are twelve more ways to use your extra research:

• Think about including a Timeline that shows significant moments in a person’s life or events happening at the same time – it helps give a historical context to your text.
• Create a graph, chart or map to help readers visually understand your text on a deeper level.
• Have a list of Fascinating Facts. Include all those fun things you discovered in your research that you want to share with readers.
• Add a glossary to explain terms that may be unfamiliar to readers. Also, a pronunciation guide can be extremely helpful – for kids, teachers and parents.
• Does your subject lend itself to a craft, activity, recipe or experiment? This can provide parents, teachers, scout leaders and librarians a reason to use YOUR book with kids in a fun, unexpected way.
• Does your subject have a funny side? Think about adding jokes, riddles or puns to make kids giggle while they learn.
• Provide discussion questions for readers to think about afterwards.
• Quizzes and puzzles can help reinforce the information you’ve presented in a fun way.
• Add resources to make it easy for readers to find more information on your subject. Mention books for further reading, make a list of museums, organizations, websites – anywhere that will help them on their own research adventure.
• Photos, documents, letters, and personal items can add a feeling of intimacy – especially on the endpapers.
• Include a bibliography to show where you got your information.
• Is there an interesting story about how you came to write this book? Or why this subject touched your heart? Share it with your readers!

            Don’t let those quirky, fascinating little bits of information go to waste. Find a unique way to include them – somewhere, somehow!

​Writers are often asked where they get their ideas. One of my favorite sources of writerly inspiration is museums. I find all types of museums interesting, whether they are big or small, local or national, low or high tech, or broad or narrow in scope.
 
Why are museums great for inspiring ideas for writing nonfiction?

• Museums collect, preserve, and display objects of cultural and historical significance. For exhibits, they identify topics with appeal to audiences.
• Museum exhibits are designed to educate the general public. They introduce viewers to objects with explanations about how they were used, how they were made, how they work, and why they were valued.
• Museum exhibits present information in ways that intrigue and engage visitors. You can pick up ideas from their techniques for presenting content that captivate viewers and help them understand. Some examples to look for include narrative thread, background and context, key points, visual aids, order and flow, graphic design, and interactive activities.
• Museums conduct research on items they collect and display. To learn more, you can consult their curators and explore their library materials.

 
Even if I don't write about something I see in a museum, I always
     learn something unexpected,
          exercise my curiosity,
               practice my observation skills, and
                    ponder questions & answers.
I experience the wonder of contemplating something new — just like children do every day. 

“I can’t write nonfiction. I’m not an expert.”

“Research scares me.”

“What if I get it wrong?”

Do any of these excuses sound familiar?  Well, I am here to say there is nothing to fear from nonfiction.

If you write fictional stories, you can also write true stories. Both employ the same storytelling techniques such as a compelling lead, active verbs, scenes and other literary devices. The only difference is that you must weave your story with the thread of truth.

I have written about Thomas Jefferson, forensic anthropology, bacteria and viruses, manatees, post-traumatic stress and more, and yet I am not an expert on any of those subjects. That’s not my job. As a nonfiction writer, my job is to seek out the experts and find the information I need to write the story I want to tell.  Instead of worrying about your lack of expertise, give yourself permission to be the student. Imagine you are a young reader. What would you want to know? Embolden yourself to ask the dumb and not-so-dumb questions, and become the author who delivers the answers.

If the R word scares you, reframe it in your head.  You are simply learning about a topic that interests you. It is a chance to exercise your curiosity and explore. Research is reading when you should be folding laundry; surfing the internet in your pajamas; meeting people (not in your pajamas); and an excuse to travel (and write off the expenses). What’s so scary about that?

Lastly, you will never have to worry about “getting it wrong” if you use reliable sources and keep orderly notes so you can easily check your facts.  I like to photocopy everything, but there are many ways to stay organized. Find a system that works for you. For extra insurance, get your manuscript fact-checked by one or more of the experts you consulted. They will appreciate the opportunity to see that you represented them and their field of study correctly, and you get the satisfaction of telling a prospective editor that so-and-so, a professional what-not, approved your well-researched and well-written true story.

See? You CAN handle the truth.